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<part class="container article-section status_prime_article single-post currentlyInViewport inViewPort" id="news_dtl_111489802" data-article="200" page-title="TVS Motor prepares for the SDV experience, with a ‘hold it easy’ motto" data-href="https://auto.economictimes.indiatimes.com/information/auto-technology/tvs-motor-prepares-for-the-sdv-ride-with-a-keep-it-simple-motto/111489802" data-msid="111489802" data-mediaid data-news="{"hyperlink":"/information/auto-technology/tvs-motor-prepares-for-the-sdv-ride-with-a-keep-it-simple-motto/111489802","seolocation":"/information/auto-technology/tvs-motor-prepares-for-the-sdv-ride-with-a-keep-it-simple-motto/111489802","seolocationalt":"/information/auto-technology/tvs-motor-prepares-for-the-sdv-ride-with-a-keep-it-simple-motto/111489802","seometatitle":false,"seo_meta_description":"An early mover within the linked two-wheeler house, the two-wheeler main attracts a u2018TVSM North Staru2019 on-board SDV structure, and in addition an off board u2018TVSM Cloudu2019 to reinforce its product enchantment, hold fashions contemporary and updated, and an improved buyer expertise.","canonical_url":false,"url_seo":"/information/auto-technology/tvs-motor-prepares-for-the-sdv-ride-with-a-keep-it-simple-motto/111489802","category_name":"Auto Know-how","category_link":"/information/auto-technology","category_name_seo":"auto-technology","updated_at":"2024-07-04 17:30:24","artexpdate":false,"agency_name":"ETAuto","agency_link":"/company/88675624/ETAuto","read_duration":"4 min","no_index_no_follow":false,"key phrases":[{"id":22287885,"name":"software technology in bikes","type":"General","weightage":100,"keywordseo":"software-technology-in-bikes","botkeyword":false,"source":"Orion","link":"/tag/software+technology+in+bikes"},{"id":21617405,"name":"software technology","type":"General","weightage":20,"keywordseo":"software-technology","botkeyword":false,"source":"keywords","link":"/tag/software+technology"},{"id":22287882,"name":"SDV ride","type":"General","weightage":20,"keywordseo":"SDV-ride","botkeyword":false,"source":"keywords","link":"/tag/sdv+ride"},{"id":19938730,"name":"TVS Motor","type":"General","weightage":20,"keywordseo":"TVS-Motor","botkeyword":false,"source":"keywords","meta":{"keywordsubtype":"org","entityname":"TVS Motor","hostid":"265","entityid":"TVS Motor"},"link":"/tag/tvs+motor"},{"id":22287883,"name":"TVS SDV bet","type":"General","weightage":20,"keywordseo":"TVS-SDV-bet","botkeyword":false,"source":"Orion","link":"/tag/tvs+sdv+bet"},{"id":16624963,"name":"TVS technology","type":"General","weightage":20,"keywordseo":"TVS-technology","botkeyword":false,"source":"Orion","link":"/tag/tvs+technology"},{"id":22287884,"name":"Bernhard Heiming","type":"General","weightage":20,"keywordseo":"Bernhard-Heiming","botkeyword":false,"source":"Orion","link":"/tag/bernhard+heiming"},{"id":22287886,"name":"auto technology in two wheeler","type":"General","weightage":20,"keywordseo":"auto-technology-in-two-wheeler","botkeyword":false,"source":"Orion","link":"/tag/auto+technology+in+two+wheeler"}],"read_industry_leader_count":false,"read_industry_leaders":false,"embeds":[{"title":"Screenshot 2024-07-04 172540","type":"image","caption":"<p>The challenge though is that the autonomous driving technology elements in cars are way too expensive to be adopted for two-wheelers. </p>","elements":[]},{"title":"Screenshot 2024-07-04 171838","sort":"picture","caption":"<p>Dr. Bernhard Heiming</p>","parts":[]}],"thumb_big":"https://etimg.etb2bimg.com/thumb/msid-111489802,imgsize-31458,width-1200,top=765,overlay-etauto/auto-technology/tvs-motor-prepares-for-the-sdv-ride-with-a-keep-it-simple-motto.jpg","thumb_small":"https://etimg.etb2bimg.com/thumb/img-size-31458/111489802.cms?width=150&top=112","time":"2024-07-04 17:30:22","is_live":false,"prime_id":200,"highlights":[],"highlights_html":"","also_read_available":false,"physique":"
!["<p>The]("https://etimg.etb2bimg.com/photo/111489785.cms")
!["<p>Dr.]("https://etimg.etb2bimg.com/photo/111489459.cms")
“With electrical, electronics, you are able to do numerous issues. It may be overly sophisticated. and it could overwhelm the shopper. And it could additionally overwhelm the engineering organisation,” says Dr. Bernhard Heiming, in his first sit-down interview after taking over his present function of CTO, TVS Motor final yr. Merely put, the structure places one pc every on each ends of the two-wheeler, one as an infotainment controller, and the opposite because the automobile controller.
“With this easy system, you possibly can obtain so much. Do not overcomplicate electrical/digital and software program,” says Dr. Heiming. The electrification megatrend is the one largest driver for softwarisation in cars, and two-wheelers have seen a serious affect because the section is getting electrified at a quicker tempo. And since EVs are extra linked to the surface world, naturally software program content material in them is greater than in ICE (Inside Combustion Engine) automobiles.
Nonetheless, the ICE automobiles can even profit from this development since additionally they have an engine management system, and digital instrument cluster. Providing connectivity in them then turns into straightforward. "So, then now we have in each worlds – ICE automobiles and EVs, an digital and software program platform the place we are able to construct on. Then the subsequent step is so as to add future techniques and sensors which a buyer will recognize and can assist,“ explains Dr. Heiming.
Tech migration from vehicles to two-wheelers
The technologist, who additionally has had stints with main automotive OEMs like Ford, Porsche, and Jaguar Land Rover (the place he was Chief Engineer Electrical/Digital, Linked Automotive and Infotainment), says expertise migration from vehicles to two-wheelers will occur because the trade evolves. As we speak, many vehicles use a mixture of digicam, ultrasonic sensors, radar, lidar applied sciences, primarily for its ADAS (Superior Driver Help System) suite.
“This full tools is in fact, for the endgame in vehicles, autonomous driving. I’m not saying two wheelers are already there. However parts of those sensors and the capabilities can be utilized to assist the shopper,” says Dr. Heiming. Utilizing a number of the parts, like a digicam, and infrared LED in a two-wheeler, probably a TVS scooter/motorbike, would result in significantly better visibility particularly within the evening, and mirroring it into the helmet display screen although linked tech can be a “dramatic assist” for the rider.
The problem although is that the autonomous driving expertise parts in vehicles are means too costly to be adopted for two-wheelers. “So we have to select the correct techniques. And we have to additionally tailor them to the fee ranges of a two wheeler, in a constructive sense,” says Dr. Heiming. The thought is to make the expertise inexpensive sufficient for the shopper to purchase, and recognize. Whereas making efforts in reaching that, Dr. Heiming can be clear that “we do not need to make them low cost and ugly”.
Autonomous tech in two-wheelers
Like within the automotive trade, it’s technically doable to construct an autonomous using two-wheeler. World two-wheeler majors like Yamaha and BMW have demonstrated self-riding prototypes.However, an autonomous two-wheeler is “not frequent sense” and there’s no nice buyer profit to supply it but, in response to Dr. Heiming. Nonetheless, Dr. Heiming says, “we’re trying additionally in all types of instructions in these applied sciences”.
Off the automobile, within the Cloud
Whereas the ‘North Star’ is an in-vehicle programme, TVS Motor has additionally developed an off-board knowledge platform known as TVS Cloud. The OEM, which launched the nation’s first linked scooter NTorq, over 6 years in the past, has two key goals behind it. One is to be “a lot quicker” to do software program updates in its automobiles, and to have functions which require increased computational energy than what the automobile can have.
“As soon as a buyer has downloaded perhaps a video from the automobile, do some rendering on it, retailer it or do an evaluation of the experience, these sorts of heavy computational energy functions can, ought to, and can run within the cloud,” says Dr. Heiming. Such options might yield dividends within the premium motorbike section primarily.
With all of the software program expertise led developments occurring within the trade, which is getting into the SDV period, OEMs are prepping up with a stronger give attention to constructing software program expertise prowess too. And, as that occurs, it is vitally essential, as Dr. Heiming additionally says, for organisations to take the correct calls about what to make in-house, and what to purchase.
The seasoned engineer additionally sees software program defining not solely the automobile, however a model’s DNA too, as software program is usually a ‘key enabler’ for a ‘expertise chief’ to distinguish from a ‘quick follower’, and ‘shopping for glorious algorithms from Tier 1 suppliers will now not be doable’.
","next_sibling":[{"msid":111481749,"title":"Carmaker Stellantis joins forces with France’s CEA for EV battery research","entity_type":"ARTICLE","link":"/news/auto-technology/carmaker-stellantis-joins-forces-with-frances-cea-for-ev-battery-research/111481749","link_next_mobile":"/news/auto-technology/carmaker-stellantis-joins-forces-with-frances-cea-for-ev-battery-research/111481749?next=1","category_name":null,"category_name_seo":"auto-technology"}],"related_content":[],"seoschemas":false,"social_share":{"fb":"/information/auto-technology/tvs-motor-prepares-for-the-sdv-ride-with-a-keep-it-simple-motto/111489802?utm_source=fb&utm_medium={{DEVICE_TYPE}}","x":"/information/auto-technology/tvs-motor-prepares-for-the-sdv-ride-with-a-keep-it-simple-motto/111489802?utm_source=twitter&utm_medium={{DEVICE_TYPE}}","whatsapp":"/information/auto-technology/tvs-motor-prepares-for-the-sdv-ride-with-a-keep-it-simple-motto/111489802?utm_source=wapp&utm_medium={{DEVICE_TYPE}}","linkdin":"/information/auto-technology/tvs-motor-prepares-for-the-sdv-ride-with-a-keep-it-simple-motto/111489802?utm_source=linkedin&utm_medium={{DEVICE_TYPE}}","telegram":"/information/auto-technology/tvs-motor-prepares-for-the-sdv-ride-with-a-keep-it-simple-motto/111489802?utm_source=telegram&utm_medium={{DEVICE_TYPE}}","copy":"/information/auto-technology/tvs-motor-prepares-for-the-sdv-ride-with-a-keep-it-simple-motto/111489802?utm_source=copy&utm_medium={{DEVICE_TYPE}}"},"msid":111489802,"entity_type":"ARTICLE","title":"TVS Motor prepares for the SDV experience, with a u2018keep it simpleu2019 motto","synopsis":"An early mover within the linked two-wheeler house, the two-wheeler main attracts a u2018TVSM North Staru2019 on-board SDV structure, and in addition an off board u2018TVSM Cloudu2019 to reinforce its product enchantment, hold fashions contemporary and updated, and an improved buyer expertise.","titleseo":"auto-technology/tvs-motor-prepares-for-the-sdv-ride-with-a-keep-it-simple-motto","standing":"ACTIVE","authors":[{"author_name":"Sumantra Bibhuti Barooah","author_link":"/author/479256019/sumantra-bibhuti-barooah","author_api_link":"/author/479256019","author_image":"https://etimg.etb2bimg.com/authorthumb/479256019.cms?width=250&height=250","author_additional":{"thumbsize":false,"msid":479256019,"author_name":"Sumantra Bibhuti Barooah","author_seo_name":"sumantra-bibhuti-barooah","designation":"Consulting Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETAuto","artdate":"2024-07-04 17:30:22","lastupd":"2024-07-04 17:30:24","breadcrumbTags":["software technology in bikes","software technology","SDV ride","TVS Motor","TVS SDV bet","TVS technology","Bernhard Heiming","auto technology in two wheeler"],"secinfo":{"seolocation":"auto-technology/tvs-motor-prepares-for-the-sdv-ride-with-a-keep-it-simple-motto"}}” data-authors=”[” sumantra bibhuti data-category-name=”Auto Technology” data-category_id=”31″ data-date=”2024-07-04″ data-index=”article_1″>
An early mover in the connected two-wheeler space, the two-wheeler major draws a ‘TVSM North Star’ on-board SDV architecture, and also an off board ‘TVSM Cloud’ to enhance its product appeal, keep models fresh and up to date, and an improved customer experience.
The challenge though is that the autonomous driving technology elements in cars are way too expensive to be adopted for two-wheelers.
“>
New Delhi: Software technology penetration into the automobile has reached a level where the vehicle’s identity or character is now getting software defined. And, that can also make it much more complex than what it was as a mechanical machine. At TVS Motor, the driving idea is to “keep it simple” with its ‘North Star’ SDV architecture.
Dr. Bernhard Heiming
“>
“With electric, electronics, you can do lots of things. It can be overly complicated. and it can overwhelm the customer. And it can also overwhelm the engineering organisation,” says Dr. Bernhard Heiming, in his first sit-down interview after taking on his current role of CTO, TVS Motor last year. Simply put, the architecture puts one computer each on both ends of the two-wheeler, one as an infotainment controller, and the other as the vehicle controller. “With this simple system, you can achieve a lot. Don’t overcomplicate electrical/electronic and software,” says Dr. Heiming. The electrification megatrend is the single largest driver for softwarisation in automobiles, and two-wheelers have seen a major influence as the segment is getting electrified at a faster pace. And since EVs are more connected to the outside world, naturally software content in them is more than in ICE (Internal Combustion Engine) vehicles.
However, the ICE vehicles can also benefit from this trend since they also have an engine control system, and digital instrument cluster. Offering connectivity in them then becomes easy. “So, then we have in both worlds – ICE vehicles and EVs, an electronic and software platform where we can build on. Then the next step is to add future systems and sensors which a customer will appreciate and will help,“ explains Dr. Heiming.
Tech migration from cars to two-wheelers
The technologist, who also has had stints with major car OEMs like Ford, Porsche, and Jaguar Land Rover (where he was Chief Engineer Electrical/Electronic, Connected Car and Infotainment), says technology migration from cars to two-wheelers will happen as the industry evolves. Today, many cars use a mix of camera, ultrasonic sensors, radar, lidar technologies, primarily for its ADAS (Advanced Driver Assistance System) suite.
“This full equipment is of course, for the endgame in cars, autonomous driving. I am not saying two wheelers are already there. But elements of these sensors and the capabilities can be used to help the customer,” says Dr. Heiming. Using some of the elements, like a camera, and infrared LED in a two-wheeler, possibly a TVS scooter/motorcycle, would lead to much better visibility especially in the night, and mirroring it into the helmet screen though connected tech would be a “dramatic help” for the rider.
The challenge though is that the autonomous driving technology elements in cars are way too expensive to be adopted for two-wheelers. “So we need to choose the right systems. And we need to also tailor them to the cost levels of a two wheeler, in a positive sense,” says Dr. Heiming. The idea is to make the technology affordable enough for the customer to buy, and appreciate. While making efforts in achieving that, Dr. Heiming is also clear that “we don’t want to make them cheap and ugly”.
Autonomous tech in two-wheelers
Like in the car industry, it’s technically possible to build an autonomous riding two-wheeler. Global two-wheeler majors like Yamaha and BMW have demonstrated self-riding prototypes.But, an autonomous two-wheeler is “not common sense” and there’s no great customer benefit to offer it yet, according to Dr. Heiming. However, Dr. Heiming says, “we are looking also in all sorts of directions in these technologies”.
Off the vehicle, in the Cloud
While the ‘North Star’ is an in-vehicle programme, TVS Motor has also developed an off-board data platform called TVS Cloud. The OEM, which launched the country’s first connected scooter NTorq, over 6 years ago, has two key objectives behind it. One is to be “much faster” to do software updates in its vehicles, and to have applications which require higher computational power than what the vehicle can have.
“Once a customer has downloaded maybe a video from the vehicle, do some rendering on it, store it or do an analysis of the ride, those kinds of heavy computational power applications can, should, and will run in the cloud,” says Dr. Heiming. Such features could yield dividends in the premium motorcycle segment primarily.
With all the software technology led advancements happening in the industry, which is entering the SDV era, OEMs are prepping up with a stronger focus on building software technology prowess too. And, as that happens, it is very crucial, as Dr. Heiming also says, for organisations to take the right calls about what to make in-house, and what to buy.
The seasoned engineer also sees software defining not only the vehicle, but a brand’s DNA too, as software can be a ‘key enabler’ for a ‘technology leader’ to differentiate from a ‘fast follower’, and ‘buying excellent algorithms from Tier 1 suppliers will no longer be possible’.
<span id="etb2b-news-detail-page" class="etb2b-module-ETB2BNewsDetailPage" data-news-id="111489802" data-news="{"link":"/news/auto-technology/tvs-motor-prepares-for-the-sdv-ride-with-a-keep-it-simple-motto/111489802","seolocation":"/news/auto-technology/tvs-motor-prepares-for-the-sdv-ride-with-a-keep-it-simple-motto/111489802","seolocationalt":"/news/auto-technology/tvs-motor-prepares-for-the-sdv-ride-with-a-keep-it-simple-motto/111489802","seometatitle":false,"seo_meta_description":"An early mover in the connected two-wheeler space, the two-wheeler major draws a u2018TVSM North Staru2019 on-board SDV architecture, and also an off board u2018TVSM Cloudu2019 to enhance its product appeal, keep models fresh and up to date, and an improved customer experience.","canonical_url":false,"url_seo":"/news/auto-technology/tvs-motor-prepares-for-the-sdv-ride-with-a-keep-it-simple-motto/111489802","category_name":"Auto Technology","category_link":"/news/auto-technology","category_name_seo":"auto-technology","updated_at":"2024-07-04 17:30:24","artexpdate":false,"agency_name":"ETAuto","agency_link":"/agency/88675624/ETAuto","read_duration":"4 min","no_index_no_follow":false,"keywords":[{"id":22287885,"name":"software technology in bikes","type":"General","weightage":100,"keywordseo":"software-technology-in-bikes","botkeyword":false,"source":"Orion","link":"/tag/software+technology+in+bikes"},{"id":21617405,"name":"software technology","type":"General","weightage":20,"keywordseo":"software-technology","botkeyword":false,"source":"keywords","link":"/tag/software+technology"},{"id":22287882,"name":"SDV ride","type":"General","weightage":20,"keywordseo":"SDV-ride","botkeyword":false,"source":"keywords","link":"/tag/sdv+ride"},{"id":19938730,"name":"TVS Motor","type":"General","weightage":20,"keywordseo":"TVS-Motor","botkeyword":false,"source":"keywords","meta":{"keywordsubtype":"org","entityname":"TVS Motor","hostid":"265","entityid":"TVS Motor"},"link":"/tag/tvs+motor"},{"id":22287883,"name":"TVS SDV bet","type":"General","weightage":20,"keywordseo":"TVS-SDV-bet","botkeyword":false,"source":"Orion","link":"/tag/tvs+sdv+bet"},{"id":16624963,"name":"TVS technology","type":"General","weightage":20,"keywordseo":"TVS-technology","botkeyword":false,"source":"Orion","link":"/tag/tvs+technology"},{"id":22287884,"name":"Bernhard Heiming","type":"General","weightage":20,"keywordseo":"Bernhard-Heiming","botkeyword":false,"source":"Orion","link":"/tag/bernhard+heiming"},{"id":22287886,"name":"auto technology in two wheeler","type":"General","weightage":20,"keywordseo":"auto-technology-in-two-wheeler","botkeyword":false,"source":"Orion","link":"/tag/auto+technology+in+two+wheeler"}],"read_industry_leader_count":false,"read_industry_leaders":false,"embeds":[{"title":"Screenshot 2024-07-04 172540","type":"image","caption":"<p>The challenge though is that the autonomous driving technology elements in cars are way too expensive to be adopted for two-wheelers. </p>","elements":[]},{"title":"Screenshot 2024-07-04 171838","sort":"picture","caption":"<p>Dr. Bernhard Heiming</p>","parts":[]}],"thumb_big":"https://etimg.etb2bimg.com/thumb/msid-111489802,imgsize-31458,width-1200,top=765,overlay-etauto/auto-technology/tvs-motor-prepares-for-the-sdv-ride-with-a-keep-it-simple-motto.jpg","thumb_small":"https://etimg.etb2bimg.com/thumb/img-size-31458/111489802.cms?width=150&top=112","time":"2024-07-04 17:30:22","is_live":false,"prime_id":200,"highlights":[],"highlights_html":"","also_read_available":false,"physique":"
“With electrical, electronics, you are able to do numerous issues. It may be overly sophisticated. and it could overwhelm the shopper. And it could additionally overwhelm the engineering organisation,” says Dr. Bernhard Heiming, in his first sit-down interview after taking over his present function of CTO, TVS Motor final yr. Merely put, the structure places one pc every on each ends of the two-wheeler, one as an infotainment controller, and the opposite because the automobile controller.
“With this easy system, you possibly can obtain so much. Do not overcomplicate electrical/digital and software program,” says Dr. Heiming. The electrification megatrend is the one largest driver for softwarisation in cars, and two-wheelers have seen a serious affect because the section is getting electrified at a quicker tempo. And since EVs are extra linked to the surface world, naturally software program content material in them is greater than in ICE (Inside Combustion Engine) automobiles.
Nonetheless, the ICE automobiles can even profit from this development since additionally they have an engine management system, and digital instrument cluster. Providing connectivity in them then turns into straightforward. "So, then now we have in each worlds – ICE automobiles and EVs, an digital and software program platform the place we are able to construct on. Then the subsequent step is so as to add future techniques and sensors which a buyer will recognize and can assist,“ explains Dr. Heiming.
Tech migration from vehicles to two-wheelers
The technologist, who additionally has had stints with main automotive OEMs like Ford, Porsche, and Jaguar Land Rover (the place he was Chief Engineer Electrical/Digital, Linked Automotive and Infotainment), says expertise migration from vehicles to two-wheelers will occur because the trade evolves. As we speak, many vehicles use a mixture of digicam, ultrasonic sensors, radar, lidar applied sciences, primarily for its ADAS (Superior Driver Help System) suite.
“This full tools is in fact, for the endgame in vehicles, autonomous driving. I’m not saying two wheelers are already there. However parts of those sensors and the capabilities can be utilized to assist the shopper,” says Dr. Heiming. Utilizing a number of the parts, like a digicam, and infrared LED in a two-wheeler, probably a TVS scooter/motorbike, would result in significantly better visibility particularly within the evening, and mirroring it into the helmet display screen although linked tech can be a “dramatic assist” for the rider.
The problem although is that the autonomous driving expertise parts in vehicles are means too costly to be adopted for two-wheelers. “So we have to select the correct techniques. And we have to additionally tailor them to the fee ranges of a two wheeler, in a constructive sense,” says Dr. Heiming. The thought is to make the expertise inexpensive sufficient for the shopper to purchase, and recognize. Whereas making efforts in reaching that, Dr. Heiming can be clear that “we do not need to make them low cost and ugly”.
Autonomous tech in two-wheelers
Like within the automotive trade, it’s technically doable to construct an autonomous using two-wheeler. World two-wheeler majors like Yamaha and BMW have demonstrated self-riding prototypes.However, an autonomous two-wheeler is “not frequent sense” and there’s no nice buyer profit to supply it but, in response to Dr. Heiming. Nonetheless, Dr. Heiming says, “we’re trying additionally in all types of instructions in these applied sciences”.
Off the automobile, within the Cloud
Whereas the ‘North Star’ is an in-vehicle programme, TVS Motor has additionally developed an off-board knowledge platform known as TVS Cloud. The OEM, which launched the nation’s first linked scooter NTorq, over 6 years in the past, has two key goals behind it. One is to be “a lot quicker” to do software program updates in its automobiles, and to have functions which require increased computational energy than what the automobile can have.
“As soon as a buyer has downloaded perhaps a video from the automobile, do some rendering on it, retailer it or do an evaluation of the experience, these sorts of heavy computational energy functions can, ought to, and can run within the cloud,” says Dr. Heiming. Such options might yield dividends within the premium motorbike section primarily.
With all of the software program expertise led developments occurring within the trade, which is getting into the SDV period, OEMs are prepping up with a stronger give attention to constructing software program expertise prowess too. And, as that occurs, it is vitally essential, as Dr. Heiming additionally says, for organisations to take the correct calls about what to make in-house, and what to purchase.
The seasoned engineer additionally sees software program defining not solely the automobile, however a model’s DNA too, as software program is usually a ‘key enabler’ for a ‘expertise chief’ to distinguish from a ‘quick follower’, and ‘shopping for glorious algorithms from Tier 1 suppliers will now not be doable’.
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Adblock check (Why?)
